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Companies aren’t hiring candidates; they’re buying solutions. What are you selling?

A decade or so ago “bottom-line” was a good thing. Graduates from the top business schools across the country carried that as their tagline. Consultants could get by with little more than catch-phrases as long as they mentioned the “bottom-line” somewhere in their mantra.

Today, the “bottom-line” may be the measure by which you are hired or fired. Business is a numbers game. The financials were always important, but they weren’t always the only call in the playbook. Unfortunately, a couple of decades of outsourcing, reengineering, rightsizing, off-shoring, and virtualizing have left many previously valued employees in the wake of an employment vortex that they can’t comprehend, much less master.

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