Promoting an MLM business is a brick wall faced by the majority of network marketers.
One of the strategies taught by the Renegade Network Marketer system is using the power of article marketing to get your offer out to your potential prospects.
It’s one of the new wave MLM lead generation tactics still foreign to most in the network marketing industry however, done right, it can bring in a steady stream of targeted leads ready to hear what you have to offer.
If you’re not using article marketing as part of your overall strategy then you are losing out big time!
So how difficult is article marketing? Not very difficult at all. Let’s take a look at some simple tips you can try when writing articles.
Article Marketing Tips For Network Marketers
1. It doesn’t matter whether you’re promoting network marketing or any product, avoid writing the article in the “me.” Avoid using “I” when constructing your piece.
2. The title must be compelling. It’s crucial in article marketing. The title needs to catch the attention of your reader. Where possible, not only include the keyword once but twice but this will depend on the length of your title. Or you can use your keyword first and a synonym later in the title.
3. Your content needs to provide some sort of value to the reader. If writing a review on a product or service and you use it as part of the Renegade plan, yes, you want to promote it but your article is not the place to do it. Instead, if the product has to do with article marketing for example, give a tip or two about writing an effective article and then use your resource box to promote the product.
4. Giving value to your reader means offering an article which they will feel compelled to either save into a folder or bookmark. When you come up with helpful information that can get the reader to take this sort of action, it not only means you are considered someone who knows what they’re talking about, but it’s likely you’ll get referred onto others. A good value article is like viral promotion.
5. Do you close your articles? Don’t…or in other words, avoid closing out with something like…
“I hope you find the tips we’ve highlighted useful in your future promotion of the Renegade Network Marketer.”
Avoid finishing an article this way. Why don’t you just leave it with your last tip. A closer like the one above is more than likely going to satisfy the reader’s curiosity. You don’t want that. You want them to continue on to your resource box which contains the links to your offer. The resource box is your closer.
6. The resource box is crucial. We mentioned it should be your article closer. It should also entice people to click through to your offer or website. Don’t make it about you. That’s not article marketing. List a benefit; a solution to the reader and watch them click on your link. For example:
“Want an unfair advantage in the attraction game….”
You need to give them a reason to click particularly if the content hasn’t quite done it’s job. A benefit the reader can identify with will usually do the trick.
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